There's a lot more to marketing your website than search engine promotion. That's why Design Management Groupl offers a variety of website marketing services to meet the needs of our clients. It is important to understand that to achieve your website goals, an effective web marketing strategy is essential.

It may include any or all of the following:

1: Content Strategy & Writing
Great content will maximize your site's credibility and usefulness for visitors, extend your brand and support your business goals. We help our clients determine the best informational content for their sites. Then we develop or edit copy, including your most important keywords for higher search engine rankings.

2: Email Marketing
Email marketing may be the most cost-effective method of promoting your business. We supply the technical infrastructure (contact and mailing list management) and develop plain text or graphical (html) newsletter templates. We can also write newsletters that help improve customer loyalty and build site traffic.

3: Viral Marketing
Viral marketing describes any strategy that encourages people to pass on your message to others, creating the potential for exponential growth. Developing link exchanges is one of our preferred methods. Exchanging links with related sites not only provides a benefit to your visitors, it drives traffic to your site. Since search engines use ranking systems which take into account the number of other sites that link to yours, more links can also improve your rankings.

4: Keyword Research
We look at the frequency with which users search under relevant keywords, the competitiveness of particular keywords, and the keywords your competitors are using. Then we come up with a recommended list of search terms to target.

5: Search Engine Optimization
More than just search engine submission, successful search engine optimization requires a comprehensive plan based on your website's unique characteristics and your business goals. We optimize your site by balancing the design and functionality, the searching behavior of your target audiences, and the algorithms search engines use to find results.

When you're ready to develop your website marketing plan, contact us to get started.